Mum Was Right About the Mum Jeans

Turns out, mum really did know best. From saving leftovers to always carrying a sweater she was onto something. And now, her signature jeans are back in full style rotation.

Mum jeans: those high-waisted, slightly loose, comfortably cool denims have made a huge comeback. They’re flattering, timeless, and effortlessly stylish. Whether you’re pairing them with a tucked-in tee or a flowy blouse, they always deliver on comfort and attitude.

But if you want them to keep that perfect fit and classic blue hue, you’ll need to take care of them properly. And that starts in the laundry basket.

Caring for Your Mum Jeans: The Stylish Way to Wash

  1. Turn them inside out before washing.
    This helps protect the colour, fabric, and stitching from friction.
  2. Use cold water.
    Hot water can cause shrinkage. Cold water keeps everything intact.
  3. Wash with Toss Detergent.
    Toss is tough on dirt and odours but gentle on fabric. It keeps your jeans clean without stripping away their shape or colour. Plus, it leaves a fresh, clean scent that makes every wear feel like the first.
  4. Air dry if you can.
    Avoid direct sun to prevent fading, and skip the tumble dryer to maintain the fit.

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